卢海君

    内容提要：商标法的立法目的具有层次性，其根本目的具有公益性，是通过赋予并保护商标权的方式予以实现的。商标法是反不正当竞争法的有机组成部分，并非保护私权的私法。商标权的权利属性应为准财产权或有限的财产权，此财产权的效力仅止于防止混淆的发生。商标权的财产权属性仅在商标转让、许可或企业并购的过程中显现，其基础是其所承载的商誉。

    关 键 词：商标法   反不正当竞争法   准财产权

    Abstract: As part of anti-unfair competition law, trademark law does not construct an absolute private right rather than maintain a fair competition market and protect legitimate interests of consumers (i.e. the ultimate end) through the protection of a private right (i.e. the direct end). Considering trademark law as an absolute private law, whether the rightholders of a trademark is entitled to prevent others from using his/her mark in the new environment shall be examined without justified answers.Anti-unfair competition law, however, where trademark use results in confusion or misleading, shall be examined with clear conclusions. Based on the end and the attribute of trademark law, trademark right should be a kind of quasi-property right or limited property right. There is no right in trademark beyond prohibition of confusion. The property attributes of trademark shall occur in process of assignment and licensing of trademark or mergers and acquisitions based on the goodwill symbolized by the trademark. Trademark right roots in trademark use.

    Key Words:  trademark law; anti-unfair competition law; quasi-property rights